What a great opportunity it is to fly around the world shooting celebs for big brands. In this case, travelling to Shanghai to shoot David Beckham for a PR activation was pretty cool to say the least. Why Shanghai? No major reason. it just happened that travel plans and availability found us meeting there, in a fancy room in a luxury hotel. Air travel makes the world a very small place indeed.
The brief was comprehensive; one strong shot with Becks with BA crew/fans on a branded backdrop. Not staged or frozen… rather a fluid flow of energy. Charismatic and authentic. Time frame? Ha! Five minutes tops. It had to be quick, captivating and simple.
What I’ve learned over time is that researching your subject is key. Think career, hobbies, video’s, TV interviews, social media. Together, it all helps to get a good understanding of who you’re working with. Aside all that though, celebs are also human so being able to hold a good conversation from the start sets you off on the right path. It’s often a short and intense session. The higher the status and the bigger the entourage equals the less time you get and the higher the stakes to deliver the goods.
In order to work fast, I had set up three different shots which were rehearsed in detail beforehand with the crew and a Beckham stand-in. The set was lit with two Softbox Octa’s connected to two Pro-8a’s with air remote, so there were no unnecessary cables and no shortage of fast flash. I stripped down my gear completely using just one Canon body, a fast CF card and two lenses. The less extra gear to worry about, the more you can just focus on just managing the energy on set. One of the pilots, Mark, who worked on our Margot Robbie and Orlando Bloom shoots was also part of the team. He’s outgoing and charismatic making for a lively conversation with Beckham. Admittedly, I did have a few quirky questions to hand (see research) in case the conversation died. Beyond that, it was just a case of moving through each planned shot flawlessly.
I shot 104 frames in well under five minutes. The client handed over five edited images of which two got final approvals by Beckham’s team. So yes, it all worked out as planned. Seamless, fast and resulting in the delivery of two cracking PR shots.