I posted not long back on a shoot for Lululemon’s Middle East brand ambassadors. This time, we shot Yogi Omar and Crossfitter Karina, doing what they love and sharing what they love. Both were awesome to work with.
We shot at two amazing studios… Urban Yoga and Rig Crossfit. The fit-out and format of both fits perfectly with what they do, which made for a series of super authentic visuals. RAW and action-impact imagery… just what I love. At the end of the day, images needs to move people, to touch them and to create some sense of curiosity.
It’s really worth checking out the Lululemon brand, discover what they stand for and how they stand out from their competitors. I love their personality and voice. Just read this clipping from their brand paper…
“To the sweaty philosophers, the bonfire starters and the daredevil entrepreneurs with gratitude. Your spark elevates our entire collective.”
The below manifesto sums it all up…
Since the shoot, I’ve attended both Omar and Karina’s classes. I confess that both broke me. I may be able to run but yoga and crossfire bring a whole new set of challenges. I remain sore but have signed up for more and would definitely encourage others to give them a try. They even hold taster classes at Lululemon’s Mall of Emirates store so you can dip your toes in the water before diving straight in.