fashion brand

Lululemon Brand Ambassadors – part one

My first gig following my summer exodus saw me get straight back into the creative work I so love to do.

Lululemon is a brand I’ve fallen in love with. Originally a yoga fashion brand from Canada, it’s now expanded into an athletic apparel company. With their first store soon to open in the Middle East, there was a need for regional stories and images so Lululemon’s brand team connected with like minded people in the local community and created a Middle East team of ambassadors.

Over five sessions, I got to photograph these awesome individuals. Each one was genuinely a pleasure to work with and at the pinnacle of their sport. I always love working with professional athletes. They understand their sport better than anyone else and they always look amazing. A strong collaboration with the photographer always translates into strong visuals. Lululemon has pretty clear (photography) brand guidelines which, as luck would have it, works perfectly with how I like to shoot as well; un-staged, naturally lit, authentic impactful imagery.

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In this post you’ll find Yogi Melissa, Spinning Nour and Barre Karlee. All the images were shot either on the beach or at the studio they teach in. We mostly shot with the light available but with Nour I had to bring in a little flash, just to have a bit more control in the dark spinning studio.My understanding of the term ‘elasticity’ was redefined during these shoots.

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It was fascinating to see how Melissa and Karlee would literally fold themselves in two and have perfect poise in all manner of poses. It must be like playing hide and seek yourself, as your head pops out from all different parts of the body.

True masters at work, the entire team!

Wk.