Just before the summer I shot the Middle East launch campaign for Under Armour, in conjunction with their official launch in the region. Thanks to agency BWM+ and along with their CD Greg we worked on one super strong image showcasing local athlete, Grant Goes, posing in a push up hold. I love working with real time athletes. True RAW power. They move effortlessly and fluidly, with authentic and perfect form.
Below behind the scenes video is the shoot in 90 seconds…
I shot using a killer PhaseOne medium format camera, allowing for huge end production printouts. It’s not always easy to shoot sports at one frame per second, but once you get the image right, the fine detail is amazing. Endless sharpness and tons of data to pull details back into the image. There is so much good to say about medium format.
Thanks to Fairmont The Palm hotel for hosting us. The view from their beach is a stunner. Gotta get back there soon to chill and go sundowner.
Great gig. Thanks team for making it all happen.