hospitality

Lifestyle hotel imagery

Sometimes a new great gig comes off the back of a friendly referral. This gig was just one of those. My thanks to Rupert @ Film-Me for saying the nice words.

The client was the stunning new Fairmont Fujairah Beach Resort on the east coast of the UAE and the brief, to build a portfolio of lifestyle images. We shifted shoot dates a number of times before settling on four days this March.

What I like about the final images is their experiential feel. Real people in their element, at an exquisite location. Simplistic, candid composition complete with fine detail. The aim was to create content that is inviting, content that feeds curiosity and authentically conveys the look and feel of the hotel. All right down my alley given my background at hotel school, many years of operational experience, Burj Al Arab posting and of course, shooting for high end luxury brands for the last ten years.

I thoroughly enjoyed the shoot, largely thanks to the enthusiastic and knowledgeable crew who made for a super smooth production. The schedule may have been intense but we had scouted and planned well in advance. The one thing we hadn’t anticipated was rain. Probably only once every couple of years do I find myself seeking shelter under an umbrella in the UAE. Seems like such a European thing to do.

I’m stoked with the resulting images…

Wk.