motors

MG’S NEW CAR CAMPAIGN

It’s always tricky to really work out where new business comes from. Sure, I knock on doors, reach out to brands, feed this blog and send out promos… but I do sometimes question the ROI of these efforts. Short term, some jobs just land on your lap. Right time, right place kinda thing. But long term, these efforts do pay off I think although it can be hard to trace back and figure out what actually led to sealing the deal. So it’s a numbers game, I suppose. A constant effort to throw strong, fresh and consistent work out there.

One day the phone rang, out of the blue. No history with the brand. Just a cool gig and the words, “Found you via the internet…” So online noise is worthwhile, it turns out. Blogs, social media, brand affiliations… they all have a place.

MG is being reintroduced in the Middle East. Originally a quintessentially British brand, it’s now run by the Chinese SAIC Motor Corporation. I’ve worked with them to create a full package of imagery and am stoked with what we wrapped with. The studio shoot is always a dance with lighting, reflections and shadows, constantly moving things around in search of perfection. The outdoor shoot is always great fun and a real team effort. Five locations in one day was a pretty ambitious production but everything was pre-scouted and we worked, as always, to a pretty rigorous schedule.We ended up pushing the dates a bit in the hope of better weather. Turned out to be a great decision.

I shot with the new Hassy 50mp for billboard quality images. Expect to see some cool images on a highway near you soon!

Wk.