RAK

Adventure Via Ferrata

It’s adventure time! An awesome Via Ferrata recently opened on the UAE’s highest mountain, Jebel Jais in Ras Al Khaimah. With the Hajar Mountains as your backdrop, you can now attach yourself to a steel cable and, under the watchful eye of the Absolute Adventure guides, you can spend hours exploring the rock and rushing down cool zip lines.

During my years as an outdoor instructor in the French Alps, I spent lots of time of Via Ferrata’s and believe me, RAK has done a great job in building the real monty. It’ll certainly get your heart pumping; think exposed ledges, intimidating step ladders and the sheer adrenaline rush of being on the country’s highest peak. Anyone who’s up for a bit of adventure should check it out.

I covered the inaugural PR launch with the RAK tourism CEO Haitham Mattar, and the Emirati adventurers Huda Zowayed and Hamad Al Mazrouey. Yip … never a boring day in my office! Now it’s open to the public and I really can’t recommend it enough. Check out jebeljais.ae

I would love to go back here and shoot a series of ‘staged’ action shots. It’s a tough one. Access outside the Via Ferrata route is, as you can see, difficult but there is scope for more. And yes any excuse to spend more time on the rock…

Wk.

With adventurer Adrian Hayes

There’s never a dull moment in an adventurers life, particularly when it comes to UAE hero Adrian Hayes… over the last ten years, I’ve followed Adrian’s extreme expeditions and had the pleasure of capturing some of them. I’ve seen him at his best and and at his worst… I’ll never forget his flying start on his Footsteps of Thesiger expedition, when the camels turned into rodeo bulls and threw Adrian and his expedition team members off their backs and onto a rocky wadi bed. The next stop was the local hospital rather than the desert! Time with Adrian during both Footsteps of Thesiger and the Abu Dhabi Adventure Challenge has left me with some wonderful memories. We even did an adventure race together once but unfortunately my bike frame snapped just five kilometres into the race so we were forced to complete the full Arabian Quest course on foot… needless to say we were last in, but at least we didn’t give up!

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Adrian is a hard man to pin down as beyond his great adventures, he has a crazy busy schedule with speaking engagements and corporate coaching in Europe, the US and here in the Middle East. I love spending time with him though… it’s always inspiring to pick the brain of a full time adventurer, where he stands now and how he turns future fantasy’s into reality. So I jumped at the opportunity to organise a shoot when a simple yet great idea sprung to mind.

We both share a friend and client, Dewald, who distributes amazing outdoor brands like Marmot and Patagonia. Together, I felt we could build a super strong portfolio of images around Adrian’s training regime and desert jaunts, in preparation for tackling high altitude peaks in the Himalayas or hair-raising polar crossings. Marmot could throw in some amazing new gear… without which Adrian would probably have rocked up in a tatty Ironman Finishers Shirt dating back to 2005 (!)… and Marmot, in return, would get great visual assets and stories for social and editorial use. Win-win for all!

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So organised it was and we set off, suited and booted, on a energetic day shooting, hitting the desert in time for the morning sunrise. We headed for Fossil Rock first of all, followed by RAK’s mountains in the afternoon. Needless to say, we had lots of fun and got cracking shots along the way.

What’s my take on Adrian’s life as a full time adventurer? It’s restless, thrilling, vibrant, passionate and his living on the edge is an inspiration. As a worldwide, record-breaking adventurer, the world is certainly a crazy one. Where to go next? What to climb? What to cross? Who’s not done what? You constantly need to be thinking of something harder, higher and more extreme than what’s already been accomplished. How do you maintain your unique voice in a pretty crowded space?

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Perhaps this instills in you some crazy thoughts and ideas?

Thanks Adrian for the inspiration and energy!

Wk.