world record

Under Armour Launch Campaign #2

Back for more launch content. The Under Armour campaign was based on a series of two images. One beach image with an iconic landmark setting, which we shot with Goes Grant on the Palm Jumeirah and for the second, I needed a location with a strong athletic feel so chose the Zayed Sports Stadium. The national sports stadium has all the grandeur we needed for a world-class sports brand. Years ago, I shot the Presidents Cup in a packed stadium for a FIFA Bid Book, which was a very cool experience. Later this month, I’ll be taking my boys there and a bunch of other dads with theirs to watch the UAE football finals.

Again, I shot with my PhaseOne medium format. Granted it’s not a sports camera (with just one frame per second) so I needed to work it harder, but when you capture ‘that’ shot, the end result has mind blowing detail.

Wouter-Kingma-Blog-for-Under-Armour-campaign-with-Eva-Clarke-1
 Wouter-Kingma-Blog-for-Under-Armour-campaign-with-Eva-Clarke-2

This time, we were collaborating with legend Eva Clarke, seven times Guinness world record holder and top notch athlete. We had a wrap in a short and sweet two hours. Check out the behind the scenes video to grasp the energy of the shoot.

 Thanks to the Abu Dhabi Sports Council and Zayed Sports Stadium for opening their doors.

Wk.