Waldorf Astoria Hotels & Resorts flew me to Paris at the back end of last year to create a story around their customer driving experience. Hard to say no to a gig in Paris! It really is an amazing city. Shooting the new Lamborghini Huracan with pro drivers, a stunning hotel and an open brief made for a pretty cool assignment.
We were blessed with perfect weather and a hotel with a real history behind it, especially around the 2nd world war when some pretty important players lodged there. With the hotel’s rich history in mind, we parked two spanking new Huracan’s at the entrance. Old v new. White v colour. Italy v France. It really didn’t matter how it was interpreted. The shots all looked wonderful.
When we hit the streets, the local crowd went wild. Granted the boys were revving the engines whenever they could. The echo was crazy too… through tunnels and bouncing off buildings. We couldn’t have gone unnoticed if we’d tried!
What I love about projects like these is shooting in a new place. Fresh ideas. Fresh spaces. You don’t even have the option to press repeat. I spent a day walking around downtown Paris, spotting sites, backdrops, colour and iconic landmarks. Paris has so much to offer. We tried driving shots around the Arc the Triomph but it proved just too chaotic and has some pretty strict traffic rules.
I think the icing on the cake must have been shooing at Place de Costa Rica. I found it during my recce and it just seemed to scream Paris. A friendly Parisian on a bike couldn’t have cycled into the shot at a better time…