David Labouchere is a real character. Founder of his own gym, Optimal Fitness, he’s also a well established triathlete and Lululemon ambassador.

Thanks to Lululemon, we had the opportunity to spend some time together, building a portfolio of brand imagery. It was a simple shoot. Just David on his monster tri bike at the crack of dawn, his normal work-out hour anyway, followed by some fast paced running shots breaking some real sweat. Sweet.

Wk.