1DX

Intro Luxor & behind the scenes

This is the first of a series of posts about Luxor in Egypt. The Canon office called me in to discuss a project that would be straight down my alley. In a nutshell, Canon made the commitment to support the people of Luxor with visual assets to help promote their stunning destination. Tourism in Egypt has been having a rough time and needs a push with some fresh creative.

We did a scouting trip in November last year to figure out the scope of work, meet the Governor and seek inspiration for the storyline. I was shooting and producing. It was a typically hectic scouting trip, with long jam-packed days but I needed to get my head around the project and all it entailed.

This post is about the photography side of Luxor. I shot a handful of advertising style images, a stunning portrait series and an additional refresh for their destination image bank. My workhorse was the Canon 1DX Mark 2. I love their 1 series body. Thanks to the size, it just holds so nicely. It’s well balanced too with longer lenses attached. It has heaps of pixels and for me, the icing on the cake is that you can push the ISO setting and keep on shooting handheld with ambient light. This is great in darker spaces.

I worked with a mix of lighting scenarios. Most of the Luxor hero images were shot with Profoto studio lights, used both indoors and outdoors. We worked with pure ambient light when on the fly and occasionally used LED panels as a quick fill in option for portraits, whilst shooting with lower aperture. We moved through our long shot list of destination image bank shots pretty quickly so kept our gear light.

We nailed some amazing golf action shots with the 14fps and the awesome EF 200-400 lens with the 1.4 build in extender. Such a strong combo for isolating sport action. The focus tracking works perfectly with amazing sharpness. The new telelens is so much lighter than my alternative EF 400mm lens, enabling you to shoot handheld most of the time.

Luxor is so worth a visit. I’ll be taking my boys there to experience ancient storytelling with all the temples and tombs, alongside the vibrant colour and character of the bustling souks and the lush green east coast of the river Nile. Please check out Hakawi, the short destination film I produced… and keep your eyes peeled for my next few posts.

Wk.

Red Bull Car Park Drift Dubai

What an awesome night! Sixteen mad drivers drifting, shifting, burning rubber and revving their engines like you wouldn’t believe. Yes the Red Bull Car Park Drift Finals hit Dubai with a vengeance!

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Working for Red Bull is great fun and they always get the mix just right. The scene looked awesome with lots of energy, music and liquids to give you wings. They’re very strong on their brand marketing generic viagra online canada and the ever-enthusiastic crew are always a joy to work with. Every image tends to have one big logo, occasionally two which… (more…)