One Percent for the Planet

One Percent for the Planet is a global initiative where companies donate 1% of their revenue to an environmental cause. As it turned out, back in 2011, I was the first to bring One Percent for the Planet to the Middle East and consequently got EWS-WWF onboard as a regional organisation to send my donation to. As mentioned in previous posts, I’m a big fan of the mountains and the work EWS-WWF is doing in Wadi Wurayah is amazing – turning it into the region’s first National Park and setting a real benchmark in doing so.


All I can wish for is to see fellow entrepreneurs and business owners to consider signing up… but only if they too truly believe in looking after our planet! I would like to see One Percent for Planet grow in the Middle East… together we can make a difference in looking after our world. It’s up to the member to choose where they donate their money. I chose the mountain project for the obvious reasons yet there are dozens of other projects to pick from. If that isn’t enough reason to sign up, it comes with pretty cool marketing and story as well.

To learn more check out the One Percent for the Planet and EWS-WWF websites.


1% for the Planet. Our efforts continue…

It is a little over a year ago that I signed up to 1% for the Planet. The idea was to give back some of our revenue to support causes dedicated to preserving the natural environment. 1% for the Planet is a brilliant initiative and one that lies close to my heart. It’s nature after all, that fuels my creativity, enables me to reflect and brings me peace and clarity. In fact, most of my creative time is spent in the mountains as I’ve written about often in the past.


I chose to dedicate last years donation to Wadi Wurayah National Park and am doing so again, this year. Sitting on the east coast of the UAE, the park is a unique project in this part of the world, managed by Emirates Wildlife Society in association with… (more…)