new airport

Emirates Marhaba Campaign

Following our Emirates Flight Catering shoot, we got the gig to work on the next round of Emirates artwork… this time creating a fresh image library for Marhaba. We were shooting at the new Dubai airport, which, like any airport has its complexities, especially with a crew of 25. Reach beyond immigration and you can’t just pop out to the car to grab a forgotten something. Access passes, x-ray machines and endless long corridors make for a challenging labyrinth for production.

The lounges have a fresh and modern feel, making for a great backdrop. Part of the brief was to make the imagery feel alive. Real people in real places… connection, engagement and an open invitation to travellers to enjoy their services.

Like all big productions, we worked to a tight schedule to deliver the goods. I had my camera set up for the shots to arrive on the agency / client iPad in real time. This way, the images can be reviewed on a larger screen and we can work on the finer details. It’s all about the detail…

All round, an enjoyable gig, a great cast and a grand job by RAPP in managing the production and creative.

Till the next.

Wk.