Zoe Bradley

BA at Milan Fashion Week II

Three hours later and we’re at Arco della Pace (Arch of Peace) with David Gandy, a stunning vintage Jaguar E-type and Tina, the focal point of our image. With only an hour to play with, we did a quick run down of the four proposed shots then got to it straight away.

I had my camera connected to an iPad so the client, agent and crew got a live feed of the capture. It always helps to get instant feedback and approval on what works. Again, the overcast skies gave a moody, almost vintage feel to the images. Nostalgia.

As the last sequence, we also captured some shots of David cruising his Jag. You can’t fake driving shots. The car has to move as it’s the energy exchange between driver and car that make it authentic. I could have rigged the camera to the car but we were pretty short on time and I wasn’t overly keen on super-clamping this stunning heritage car so I ran alongside it instead. My preferred way anyway…

This Milan gig was fast and furious and the client was super happy with the visuals… the icing on the cake. What next?

Wk.

BA at Milan Fashion Week I

You can really sense the energy arriving at Milan Airport for their fashion week. The place is buzzing with stunning models and chic designers, all queueing up for their luggage.

I was in Milan for British Airways, my brief to create an editorial library with British super models David Gandy and Suki Waterhouse. David and I worked together in Hong Kong last year and on the same trip, I did a shoot with Suki’s sister Immy, so I knew I was in for a fun gig.

Two busy days got the ball rolling. Locations, logistics, framing and a backup plan in case the weather went sour. I had a blast. Just waking around the streets of Milan is a joy. I got utterly lost on a run one evening. No cash, no phone, an empty tank… nothing but a city map, although that wasn’t helping much. It’s adventures like these that make travel come truly alive…

Production day started with Suki in an eye catching paper dress by designer Zoe Bradley. A really iconic image but one that proved challenging. She could barely move and the dress was so wide that no one could stand very close to her. Needless to say, our shooting in the Piazza du Duomo, with its famous cathedral as our backdrop, attracted a big crowd. Suki was a star. Imagine having to work in 12c temperatures with only paper to keep you warm?

During the thirty minutes we were on location, the sun didn’t join us at all resulting in some moody misty morning images…

Wk.