At the beginning of this year Erben Wennemars started in his new role as chairman of the Rabo ClubSupport program. Erben doesn’t need a big introduction … he’s an icon in the Dutch ice-skating world and lives & breathes sports culture.
We (NOC*NSF) designed a full year content plan starting with conversations between Erben and Rabobank specialist, the driving forces behind this program. During these conversations Erben finds out what the ins and outs are and why the program works so well.
[concept and production Wouter Kingma in the role as content specialist at NOC*NSF / TeamNL]