My very first experience with The North Face goes back to a purchase some 25+ years ago and over the years, I’ve trashed their packs, duffles, tents, tops, base layers and shoes at exciting places all over the world. They’re an awesome outdoor brand just crying out to be played with.
So when the phone rang and Craig, their Middle East brand guy, asked if I wanted to do some trail running work with them, it was a no brainer. Their logo is on my ‘brands I would love to work for’ board so needless to say, I was eager to grab this opportunity. I did some work with The North Face brand ambassador, Dean Karnazes in ’08 and ’09 with some extreme running in Chile and China and my… (more…)